For all the SEO and SEM that one does, content will always prevail. Bill Gates said it over a decade ago and it still rings true today…
CONTENT IS KING
In short, this means that no matter what trickery and skulduggery you implement to achieve greater or better rankings, nothing beats good old fashioned ‘content’. You provide good unique content and the internet will do the rest.
Read Bill’s essay below and be amazed.