The old adage ‘Sex Sells’ is as true today as it was when first mooted by Ad men back in the 1950’s.
The advertising medium and technologies used may have changed but the market place is still driven by people and their desires, and those desires haven’t changed in millennia – and I doubt they’ll be changing any time soon.
So, a predictable future… that’s got to present a good business opportunity, hasn’t it?
Absolutely! From a marketing standpoint, if we can be assured that ‘sex sells’ then all we need to do is assimilate our product with something sexy and voilà, your product will sell.